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On 15 July 2014, the WCO announced that it and the International Trademark Association (INTA) signed a Memorandum of Understanding at the WCO headquarters in Brussels on 14 July 2014. Through this partnership INTA and WCO will increase their collaborative efforts in the fight against counterfeiting and its impact on businesses, governments and citizens worldwide. WCO Secretary General Kunio Mikuriya and INTA CEO Etienne Sanz de Acedo signed the agreement on behalf of their organizations.
The partnership will provide INTA and WCO with a platform to strengthen Customs coordination through education and training projects, and through the exchange of information and best practices between Customs and the private sector. The organizations will also place a strong emphasis on public education to raise awareness about the dangers of counterfeiting and its impact on the global economy, including collaboration on INTA’s public awareness initiative, the Unreal Campaign. The International Trademark Association (INTA), founded in 1878, is a global association of trademark owners and professionals dedicated to supporting trademarks and related intellectual property in order to protect consumers and to promote fair and effective commerce. Members include more than 6,400 trademark owners, professionals and academics from more than 190 countries, who benefit from the Association’s global trademark resources, policy development, education and training, and international network. |
